This mid-scale non-standardized brand promises that your stay will be a success thanks to the unique combination it offers: the strength of a guaranteed quality and the genuine experience of hotels managed by passionate hoteliers.

This 4-star boutique hotel is 500 metres from both Holborn and Russell Square Tube stations. The air-conditioned rooms feature free Wi-Fi, a flat-screen TV and a rainfall shower.

Mercure London Bloomsbury Hotel is less than a mile from Covent Garden, Oxford Street and Soho. The British Museum and the shops and theatres of the West End are within easy reach.

Buses and taxis are available outside the hotel. Euston and King's Cross St Pancras, for the Eurostar, can both be reached in around 5 minutes’ walk.

The modern bedrooms have been refurbished, and have tea/coffee facilities, luggage racks, work desks, and laptop safes. The sleek bathrooms have modern showers, illuminated mirrors and heated towel rails.

Mercure London Bloomsbury offers an all-you-can-eat buffet breakfast every day. There is a restaurant offering a wide variety of international cuisine, and the bar is open until late for guests.